SAT 11TH - SUN 19TH JUNE 2016

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Sat 11th - Sun 19th June 2016

Why Stay Indoors This Summer?

In the last few years Britain has taken some big leaps forward in its gastronomic preferences with foods from every continent finding a home on these shores.

There are millions of self-confessed ‘foodies’ packing out the luxury aisles of our local supermarkets and posting pictures of their creations on social media sites.

But there is one thing us Brits have always done well – the Great British Picnic.

No one can deny this fair country of ours has some absolutely stunning areas of natural beauty and for centuries people have loved heading out into the countryside armed with a picnic basket full of tasty treats.

National Picnic Week has been celebrating Britain’s love for an outdoor lunch for nine years now and in that time our love of the picnic has only grown. During the same time, the UK’s food and drink industry has grown as well. Of all the sectors, the food and drink manufacturing industry reduced it’s output least during the last recession and returned to pre-recession levels faster than any other.

In the wake of the recent ‘Horsemeat Scandal’, this year’s National Picnic Week is aiming to really dig down into the issues facing the food and drink industry and take a look at the challenges facing those of us who make our livings producing, transporting and selling some of the finest food and drink products in the world, as well as the industries who rely on Britain’s food and drink producers, like the tourism industry for example.

So what issues is the industry likely to face in the next 12 months? Phil Browne is one of the organisers of National Picnic Week, ‘Picnics are loved by British people because of our desire to get out into the Great Outdoors but if you want to enjoy the countryside, there are a few challenges you have to consider.

‘The weather is obviously one of them – what do you do if it rains? Our research has shown that more than 1 in 5 people worry about the Great British weather running their day. Keeping the kids entertained is another. The domestic tourism industry is worth a staggering £97 billion to the UK’s economy so it really is important that British businesses continue to provide world class entertainment to families.

‘Eating and drinking form central parts of British cultural life. If you think of Christmas, you think of Christmas Dinner; Halloween conjures up images of bobbing for apples and Shrove Tuesday has millions running to the supermarket shelves for eggs, sugar and flour. Where would we be without the food and drink industry fuelling the workers of Britain?

National Picnic Week, running from the 16th to the 22nd June, aims to address some of the major issues facing the food and drink industry as well as celebrating the picnic in all its glory.