A variation of this article was originally published on CMI. Looking for more Instagram tips? The entire bundle of templates is available here or from the last slide on the SlideShare embeds below. We Asked 300 Consumers [New Research], How to Process Negative Feedback Without Triggering a Stress Response [Infographic]. Don’t forget a list (or partial list) of the other influencers that will contributing to the blog (if it’s available yet). Don’t be afraid to pick up the phone. If an honorarium is being offered to cover their time mention it, but don’t share a dollar amount yet. Slidesgo já está disponível em português Vamos lá! Your aim might range from something small such as getting a certain number of likes on a photo to something much bigger like reaching a specified number of daily sales. This new presentation is perfect for marketing strategies and boosting the popularity of an influencer. Once that moment arrives, influencer marketing will have become an automatic system, which regularly rewards individuals for online sharing of their favorite brands, regardless of the size of their audience. Some believe influencer marketing is the run of the mill round-up post featuring industry experts and their insights. If it doesn’t outperform an average blog post, it isn’t a win. Does your campaign have many messages or just one? Implementation of the tactical mix has demonstrated success, not just for them, but for many others. He is a regular contributor to industry media outlets, including the Huffington Post, Social Media Today and Guardian. Using your goals as guiding lights will also define your strategy’s metrics for success — these will help keep your campaign on track. Use the data in these resources to understand the value of influencer marketing and get buy-in, if it’s not gotten already. Do you need more cool presentations from Slidesgo? Good. Promotion on social media? There is a fine line between the two and that’s what influencer marketing is all about. … It is the phase that will show if all the effort has paid off and what aspects could be improved upon. Register on our website and start downloading without limits! In addition, each deliverable and task associated with them have had their own blog posts and guides written on precise execution, for example, “how to construct an influencer outreach email.”. Influencer Marketing Strategy Presentation Free Google Slides theme and PowerPoint template. All rights reserved. 85% of influencers have reported sponsored content as the most requested influencer service. Free and premium plans, Customer service software. What about yours? We’ve broken the process down into eight distinct steps that will enable you to plan and execute an influencer program from scratch, or pick up a few new tricks for making your existing efforts more effective. Note: Paid social promotion is certainly recommended, especially for well known influencers. While the consumer has learned to ignore messages in traditional media or experience banner blindness online, influencer marketing strategy is an area that is not overloaded with offers and logos. However on some occasions it can result in an instant hit, especially when timing and spontaneity are taken advantage of. When researching influencers, your can search through relevant hashtags, see Instagram’s suggested users based on profiles you follow, or check out influencers your competitors are using to get ideas on where to look. So what now? Use software like Buzzsumo, Littlebird, DemandJump, Cision or the software de jour at the time to uncover industry influencers, Explore Twitter, YouTube, Instagram and/or LinkedIn (other social sites may be prudent, too) to identify influencers by hand. Using your goals as guiding lights will also define your strategy’s metrics for success -- these will help keep your campaign on track. Remember that the costs can include diverse expenses such as research, product samples, special promotions for the public and the cost of the strategy-planning itself. Thus, it is important to give them clear guidelines about the type of communication you’re looking to achieve. According to analysts at Twitter, organizations that used both brand and influencer Tweets saw a 5.2x increase in conversions. After establishing your marketing goals, it’s easier to identify which audiences would best help you achieve them. Sponsored posts? To help you narrow down your search and ensure your influencer strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer marketing is certainly not easy but if you push the right buttons, it can create an amazing win-win situation for your business, the audience, and of course, the influencer as well. By building real, productive influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. A targeted outreach campaign is where it all begins from. This new presentation is perfect for marketing strategies and boosting the popularity of an influencer. With all the simple and colorful layouts supplied, it will be super easy. A perfect example of this can be seen in many fashion campaigns. Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights, and is the current VP of Marketing for inPowered. Is influencer marketing about a celebrity endorsing your brand or a reputed personality recommending the product to a targeted community? An excellent influencer marketing strategy targets key influencers that could relay an organization’s messaging or product to their target market, or to an influencer’s engaged audience. There are five templates in total that not only help in the execution of the owned media side of influencer marketing, but give the steps to use earned and paid media promotion, too. It’s important to make sure it’s as easy as possible to get contributors to share their content with their audience. - Designed by But if you’re considering hiring an influencer for your brand, where do you even begin? It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations. Do you want to spruce up your lead generation method or do you want to build on the loyalty and goodwill of your existing audience? After establishing your marketing goals, it’s easier to identify which audiences would best help you achieve them. For many people in the limelight, influencer marketing has become a key source of income and even a career path. Make it as easy as possible for your influencer to share your stuff — the better your messaging fits with their audience and is drafted and ready to go, the sooner your influencer will push your brand out to their audience. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive. Copyright ©2020 Freepik Company S.L. Let’s start off with the tried and true round-up post, since it represents the tactic, that often times, drives the quickest win.