The good news is this also shows how easy it could be to get the edge on your competitors by getting a few essentials in order with your own online brand. Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. If they get personalized offers or discounts, 63% of millennials, 58% of Gen Xers, and 46% of Baby Boomers are willing to share personal information with companies. Learn how we've empowered our clients to overcome business and A key tactic used often with promotional marketing and exit intent is the idea of scarcity and urgency. Email is the marketing strategy that refuses to go away – not we’d want it to. Here are six email marketing best practices to consider when creating a subject line that communicates and persuades in any inbox. Automation will be one of this year’s industry buzzwords as marketers realise it’s not so much a question of how much you spend, but how much you make in return. (Content Marketing Institute), #18: Infographics are Liked and Shared on social media 3X more than other any other type of content. Only 39% of retailers send personalized product recommendations via email. - Statista - Statista 72% of consumers say they only engage with personalized messaging. Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%. Read More: 2x Conversions with Personalized Email Marketing, 17. (Salesforce), 3. - Statista, 72% of consumers say they only engage with personalized messaging. Through the due diligence of assessing a store's current state and then performing store optimization testing, retailers can launch initiatives with confidence and statistical backing. The fact we’re still talking about mobile loading times shows how little progress most businesses have made. For consumers, the advantages of personalized advertising are invaluable. Organizations using email personalization generate 17% more revenue through their campaigns than the average marketer. 10. We connect with a 25-year veteran of the creative services industry to discuss creative considerations every fundraiser should consider as they evolve their donor outreach program in 2020. Increasing personalization in more channels can increase overall consumer spending up to 500%. 7% of people say they would be likely to engage with a birthday email sent by a retailer. Choosing the right automation tools is an art that pays for itself and frees up more time to focus on increasing your marketing ROI. When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “personalization.”. Blake's clients include Comcast, Genentech, Accor Hotels, Accenture, Parker Hannifin, Ericcson, Omron, Verizon, Adobe and more. 8. & Fact: Consumers are tired of being treated like a number. Mobile is no longer the new kid in town; it’s the most common way people access the web. 32% don’t like personalized messages from brands because they feel like an invasion of privacy. Less than 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts (source). Consumers have come to expect that same level of personalization from companies of all sizes. - Salesforce, When customers receive transparent ads based on their activity on a site, the revenue of the product grows by 38%. In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! AI promises — and is delivering on — incredible new benefits. The online survey was fielded from February 22 to March 28, 2018. More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. Deliver the right message to the perfect prospect, Reveal the prospects you should be targeting, Convert more leads using less form fields, Capture anonymous visitors & take immediate action, Capture contacts & sync communications into your CRM, Ensure your data complies with GDPR & CCPA, Add ZoomInfo's B2B intelligence to your infrastructure, Integrate best-in-class B2B intelligence into your business applications, By Ryan Hadfield, Today, we revisit the same questions to determine how the industry has evolved. 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. Advertisers from businesses of all types and sizes have been working — from email to ecommerce — to offer the intimacy and relevance that the technique provides. - Evergage, What Personalization Looks Like When Done Well, 84% of consumers say being treated like a person, not a number, is very important to winning their business. 290356105. (Mailchimp), #9: eCommerce customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. When message only is personalized, emails have an average open rate of 18.8% and a click rate of 2.1%. (Unlockd), #3: Mobile will account for 72% of digital ad spend by 2019. Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t. 54% of shoppers anticipate a personalized discount within a day of sharing their information with a retailer. (Marketing Charts, Google), #2: 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. Personalized emails deliver six times higher transaction rates. Lack of content relevancy generates 83% lower response rates in the average marketing campaign. And in a world where the vast majority of companies are focused on improving personalization, companies that don’t prioritize creating a tailored experience run the risk of getting left behind. & - CMO by Adobe, Personalized homepage promotions influenced 85% of consumers to buy. She lives in the Bay Area with her husband, their two children and two dogs. The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively (source). - Adweek, 86% of marketers have seen a measurable lift in business results from their personalization campaigns. Evergage and Researchscape International surveyed 300 marketing professionals from five countries in 19 different industries. - Evergage, The Secret To Personalized Email Marketing, Emails with personalized subject lines are 26% more likely to be opened. Shoppers’ demand for better-personalized services stimulates marketing leaders to seek new sources of customer data that are publicly available and tell about prospects’ unique needs and personalities.