Breaking conventions will frustrate the user. Ø Where did they put ____ ? Required fields are marked * Your rating. For more advanced users, it’s a great refresher course. Know what questions I'm likely to have, and answer them. I could list dozens of other things that visitors to a site shouldn’t spend their time thinking about, like: Ø Where am I? 4.5 out of 5 stars 491. Don't make me think! Three principles to that: (i) more important items are larger/bolder/distinctive colour, (ii) things that are related logically are related visually, and (iii) things are "nested" visually to show what's part of what. It means that as far as is humanly possible, when I look at a Web page it should be self-evident, obvious, self-explanatory. Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition. Category Archives: Don’t Make Me Think, Revisited. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. We don't make optimal choices; we satisfice. Seine Erkenntnisse und Prinzipien beruhen auf über zwanzig Jahren Erfahrung, die er bei Kunden wie Apple, bloomberg.com, NPR und vielen anderen gesammelt hat. highlight my current location in whatever navigation bars, lists or menus appear on the page. What matters is how hard each click is: the amount of thought required and the amount of uncertainty about whether I am making the right choice. You only need to test with three or four users. Create a 'skip to main content' link at the beginning of every page. Originally published in 2000, the book was revised in 2005 and 2013 and has sold more than 300,000 copies. Don’t Make Me Think, Revisited (2014) describes the basic principles governing behavior online and explains how you can build a website that delivers a great user experience. Get the latest posts delivered right to your inbox, 22 Jun 2020 – Anyone who really needs our site will know what it is. Ø Where should I begin? We scan because (i) we are usually in a hurry, (ii) we know we don't need to read everything, and (iii) we're good at it - we've been scanning newspapers all our lives. One of the best principles to apply throughout a company is the KISS principle. ISBN-13: 978-0321965516: New Riders. Trotz seiner kurz gefassten und präzisen Aussagen vermittelt es jedoch genau das Wissen, das man benötigt, um Webseiten vernünftig zu beurteilen. 7 min read, 25 Aug 2016 – Don’t make me think! Many people in the usability community regard Steve Krug’s book Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition as the laypersons usability bible. [1] The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. ― Steve Krug, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. Don't use JavaScript without a good reason. We don't read pages; we scan them. Der erste Eindruck einer Website wird danach nie … [2], Please help to establish notability by citing, Learn how and when to remove this template message, https://en.wikipedia.org/w/index.php?title=Don%27t_Make_Me_Think&oldid=988862348, Articles needing additional references from September 2017, All articles needing additional references, Articles with topics of unclear notability from May 2020, All articles with topics of unclear notability, Creative Commons Attribution-ShareAlike License, This page was last edited on 15 November 2020, at 18:23. Putting sizzle in my way (long flash intro). Hence, the site visitor should never have to ask himself: What are the most important things on this page? Useful conventions for navigation are: The logo appears on the top-left of every page, and redirects to ‘Home’. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Display a "You are here" indicator. Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. There are a lot of standards when it comes to how people use the web and what they expect, and a lot of website owners are looking to be unique and cutting-edge so they throw in different aspects to be different, like putting the navigation in a non-tradition place. Anyone will do. Why do we do this? Use the words "You are here" to make it clear they are breadcrumbs. We don't figure out how things work; we muddle through. Because (i) we're usually in a hurry; (ii) there's not much penalty for guessing wrong; (iii) weighing options may not improve our chances, and (iv) guessing is more fun. The idea was that this book can be read in less than 2 hours and highlight all … In 2010, the author published a sequel, Rocket Surgery Made Easy, which explains how anyone working on a web site, mobile app, or desktop software can do their own usability testing to ensure that what they're building will be usable. For this summary I’m going to highlight one of Krug’s first bullet points in this chapter: ... Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) 3rd Edition. by Steve Krug | Aug 28, 2005. This short book by John Maeda answers that question. spaces in my credit card number). The only exception is the homepage (sometimes it doesn't need the persistent navigation because it isn't like other pages), and certain forms pages (e.g. Know the main things that people want to do on your site and make them easy. Posted in Business, College, Marketing Post navigation. Not complaining; just trying to be helpful. The basic principle of web design is that the user shouldn't have to think. Remove instructions. Have a tagline (next to the Site ID). Well, these are the things that people think about when they arrive at the site that they really shouldn’t have to. Get all the latest & greatest posts delivered straight to your inbox, The Top Ten Mistakes Leaders Make [Book Summary], See all 19 posts It doesn't matter who you pick to test. Don’t make things different than standard just to be unique. If I click on a link that says "Hot mashed potatoes" then the site should take me to a page named "Hot mashed potatoes". link. The book is intended to exemplify brevity and focus. That means that we don't choose the best option - we choose the first reasonable option. Use as much space as necessary for it. The welcome blurb:  a terse description of the site, displayed prominently. Don’t Make Me Think Revisited by Steve Krug is yet another updated classic available at Scholarly Commons and online as an e-book. Like “In the last few years, making things more usable has become almost everybody’s responsibility. Use web navigation conventions. Your review * Name * Email * You may also like… Sale! Testing only three users helps ensure that you will do another round of testing soon. Like “The name of the page will match the words I clicked to get there. Usability is basically how easy it is too efficiently use a website. Web Usability ist eines der Bücher, die man innerhalb weniger Abende konsumiert. Importantly, the name needs to match what I clicked. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world. 1 likes . So when designing, it’s your job to ensure that e… Apply it to your sites and make sure they’re crazy simple to use. So I decided to lean on the highly recommended book on User Experience for Product Managers: Don’t Make Me Think by Steve Krug. Ø What … Hiding information that I want (customer support phone number, shipping rates, prices). It needs to be prominent (it should say, "this is the heading for the entire page"). The "number of clicks to get anywhere" doesn't matter. Summary: Designing sites for usability can increase the Return-On-Investment for any website, and how users actually use your website may be dramatically different than how you think they use it. Asking me for information you don't really need. Street signs and Breadcrumbs (Part II) January 30, 2014 | Hassan Baig. →. The first three users are very likely to encounter nearly all of the most significant problems. Your email address will not be published. They're hard to miss and hard to mistake for anything but navigation. Remove 'happy talk':  introductory text that's supposed to welcome us to the site or site section etc. 0 out of 5. Bis zum Erscheinen der ersten Ausgabe von »Don't Make Me Think!« arbeitete Steve glücklich und unerkannt als hoch geschätzter Usability-Berater. We'll just add a "First time visitor?" By 2002, I began to get a few emails a year from readers asking (very politely) if I’d thought about updating it. 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